Thanks to Thierry Semblat, Market Research News ➤ MRNews.fr, and Georges LEWI for this exchange that puts an essential question back at the center of the game. What if this “brutal reading” was precisely what advertisers lacked today to truly pilot their brand?
In a day-to-day world saturated with KPIs, many organizations ask themselves – without always being able to answer them – some very concrete questions:
– What is the true value of my brand today?
– Is it progressing… or eroding without my seeing it?
– And above all: where should I invest now to create value?
The challenge is no longer to have more data.
The challenge is to have the right benchmarks to make decisions.
This is precisely the ambition of the Brand Vitality Index:
To finally link what is too often separated
→ financial performance (pricing power, ROI)
→ and the strength of the emotional bond with audiences
Moving from measurement to understanding
→ why my brand performs (or doesn’t)
→ which levers really activate value
Transforming insight into concrete action
→ prioritizing investments
→ activatable recommendations (pricing, innovation, communication, architecture)
→ clear benchmark vs. competitors
Gain in efficiency
→ shorter lead times (up to x10 with AI)
→ optimized costs
→ an accessible tool, including for non-global brands
To sum up:
– fewer dashboards
– more decisions
– more driven value
Yes, this sometimes means accepting an inconvenient truth.
But it’s also what turns a brand… into a genuine strategic asset.
Find out more in the latest dossier from Market Research News:
https://lnkd.in/eMb2mYPX